SALT LAKE CITY — The University of Utah has partnered with a new service to offer an alternative transportation option on campus.

Zimride, a service of Enterprise Rent-A-Car, is a ride-matching service driven by social media. Through Facebook, Zimride will connect drivers and passengers within a private U. network heading to the same area. It is free for students, faculty and staff to join the network.

The search feature allows users to post their commute, including arrival and departure times, to find matches in the network.

Members of the campus community interested in using Zimride must have a University of Utah uNID to sign up.

At zimride.com/utah, drivers and passengers can set up a profile, search for open seats or post their ride and destination safely and securely. Members can link their profile to their personal Facebook page.

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Zimride’s launch at the U. is the result of a project by graduate fellows of the Global Change and Sustainability Center. Led by doctoral student Derek Jensen, the 2013-14 group received a grant from the Sustainable Campus Initiative Fund to fund a three-year pilot of Zimride.

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