It’s unlikely that Fitbit will ever buy Apple or Samsung.
So instead, the fitness smartwatch company may purchase Pebble, a smartwatch company that got its start on Kickstarter, in hopes of owning the smartwatch market, according to The Information.
The deal makes sense for a few reasons, according to The Verge’s Lauren Goode. Fitbit already leads the smartwatch industry, so acquiring Pebble is more about coalescing talent to improve its product.
It also makes sense because Pebble and Fitbit aren't tied to any specific device. They can be used with Android, Apple or any other phone brand with them, and they both focus on fitness, Goode wrote.
“It may not be the desired ending for Pebble, which is said to have had early stage conversations with other potential acquirers before, but it may be the inevitable one,” Goode wrote.
Pebble’s journey to this point actually began on Kickstarter, gaining success through people’s donations.
At the end of last month, I wrote about how Kickstarters are the new, hip way to get your business off the ground. Popular devices like the “Coolest Cooler” and the Pebble Smartwatch all got their start on Kickstarter, which served as a launching point for these devices to enter the mainstream.
In that article, I highlighted a few unusual Kickstarter campaigns that hadn’t reached the mainstream yet, like the Foot Hammock and Stand, which was made by students at BYU.
Utah itself has been home to some attention-grabbing business ideas. Here’s a look at 10 Kickstarter programs based in Utah that you may not have heard of yet.
HNTS: The Future of Athletic Apparel
This athletic wear glows in the dark with LED Lights.
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Stock & Barrel | A Wallet That Only Looks Better With Age
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The Breton Weekender
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Sparkr | Fire & Light in One
This device — part lighter, part flashlight — is the perfect companion for the typical Utah camper.
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Xenon Flash for iPhone
Your phone’s flash may not be enough for those breathtaking mountain views. Use this instead.