One restaurant operator is on a mission to bring back family mealtime.
According to CNBC, Brad Williams, a Georgia Chick-fil-A operator, created the “cellphone coop.” The Cellphone Coop Challenge has family members place their phones in a cardboard box for the duration of their meal. If they succeed, they get free ice cream cones.
"The challenge has completely taken off," Williams told CNBC in a statement. "We have families who aren't successful the first time and come back to try again. We even have people asking to take the boxes home with them! Our whole community is talking about it."
CNBC reported that 150 Chick-fil-A restaurants have adopted the challenge.
The cellphone challenge has three rules, according to an Instagram post from a Chick-fil-A in Oklahoma City:
- "Turn all family cellphones to silent and place in this cellphone coop.
- "Enjoy your Chick-fil-A meal and each other distraction-free!
- "After the meal, let us know that you have successfully completed the challenge and each of you will receive a small Icedream cone.”
This challenge contributes to the family friendly environment Chick-fil-A has tried to create with services such as the “Mom’s Valet.” The “Mom’s Valet,” introduced in January, allows parents to go through the drive-thru to place their order and then go inside, where employees will prepare a table with their food and any high chairs requested. Lindsey Williams writes for the the Faith and Family sections of DeseretNews.com