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What would you say to Utah drivers? Now’s the time to speak up

Utahns may submit safe driving message ideas for Zero Fatalities’ Message Monday campaign. Every Monday, barring weather or traffic safety concerns, UDOT displays a message on the freeway variable message signs to promote safe driving behaviors.
Utahns may submit safe driving message ideas for Zero Fatalities’ Message Monday campaign. Every Monday, barring weather or traffic safety concerns, UDOT displays a message on the freeway variable message signs to promote safe driving behaviors.
Zero Fatalities

SALT LAKE CITY — Utahns may submit safe driving message ideas for Zero Fatalities’ Message Monday campaign.

Every Monday, barring serious weather or traffic safety concerns, the Utah Department of Transportation displays a message on the freeway variable message signs to promote safe driving behaviors.

The objective is to spark conversations about traffic safety. The messages are often a light-hearted or humorous attempt to get people to talk about, and eventually create, safe driving habits. Some examples of previous messages include “That Seat Belt Looks Good on You,” and “It’s Columbus Day, Discover Your Turn Signal.”

Utahns who wish to submit a traffic safety messages may visit the Zero Fatalities webpage at ut.zerofatalities.com/vms-signs. To encourage suggestions and thank participants, anyone who submits a message by Wednesday, July 20, will be entered to win tickets to a private showing of “Star Trek Beyond” at Valley Fair Mall on Friday, July 22.

The submission process is simple and only requires the suggested message, submitter's name, email and city.

The message may be no longer than 48 characters and must be related to traffic safety. Submitters are encouraged to focus messages on one or more of Zero Fatalities’ five emphasis areas: drowsy, distracted, aggressive and impaired driving, and not buckling up.

Submissions will be disqualified if content is defamatory, infringing, obscene, indecent, harassing, bullying, threatening or unlawful.

Messages are selected by a committee, and individuals will be notified by email if their submission is selected for an upcoming Monday message.