LEWISTON, Maine — A Utah clothing company has filed a lawsuit against L.L. Bean, saying the Maine-based company's latest ad campaign is a trademark violation.

The Salt Lake City-based KUHL filed suit on Oct. 2 in U.S. District Court in Utah under the name Alfwear. The Bangor Daily News reports the lawsuit was filed against L.L. Bean at its Lewiston location.

The company says in a statement that it owns all rights for the "The Outsider." It says L.L. Bean's ad campaign "Be An Outsider" infringes on its trademark.

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An L.L. Bean spokeswoman says the company does not comment on pending litigation.

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