clock menu more-arrow no yes

Filed under:

Beats by Dre official talks emotion, marketing and LeBron James at Qualtrics Insight Summit

Omar Johnson, Beats by Dre's chief marketing officer, spoke about how to make your company successful.
Omar Johnson, Beats by Dre's chief marketing officer, spoke about how to make your company successful.
Teaching Tech Twitter

After “Moneyball” author Michael Lewis rocked the stage at the Qualtrics Insight Summit, Omar Johnson, Beats by Dre's chief marketing officer, came on stage and offered some insights of his own.

Johnson broke his speech into three chapters, as he called them. The first focused on Beats headphones, the second on quotes attributed to him and the third on how the company uses data and insights to make decisions.

Johnson’s speech included videos of Beats by Dre commercials, like one with Kevin Garnett advertising the headphones in the company’s early days, and another featuring Neymar that was released ahead of the 2014 World Cup.

Johnson’s talk was also packed with plenty of cool quotes about how to lead. Here’s a quick rundown of the best ones.

On what Beats needed to be:

“The emotion that was in the studio was not coming through to consumers.”

“Our own founding premise on this company was we’re going to bring emotion back to music.”

On Beats working with athletes:

“If Lebron James is winning, we’re winning, too.”

On being young:

“Being a young is a thought process. Our team thought that way. Our team lived young culture.”

On how to beat competition:

“To me, the moment you print a numerical stat on your package, you become obsolete because your competitor can print a higher number.”

How to lead:

“We always chose to lead through emotion.”

On how to connect with people:

“You take him through the dark points and bring him into the light.”

The importance of authenticity:

“When you’re that authentic, you lean into the culture, people follow.”

“Great data’s important. But great insight is more important.”

“The ‘why’ is always hard.”