Chloë Grace Moretz isn’t happy about her upcoming film.
Moretz released a series of tweets this week railing against her upcoming animated picture “Red Shoes & the 7 Dwarves,” a parody remake of the classic Snow White tale that comes with an off-putting slogan.
https://twitter.com/kylebuchanan/status/867865881929502722The South Korean children's film recently debuted at the 2017 Cannes Film Festival. Last month, Moretz announced she would voice the main character.
Now, she’s speaking out against the film’s slogan, according to People magazine. She said the film still has value, but the slogan is offensive.
I have now fully reviewed the mkting for Red Shoes, I am just as appalled and angry as everyone else, this wasn't approved by me or my team— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
Pls know I have let the producers of the film know. I lent my voice to a beautiful script that I hope you will all see in its entirety https://t.co/IOIXYZTc3g— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
The actual story is powerful for young women and resonated with me. I am sorry for the offense that was beyond my creative control https://t.co/HZP2ydPCAX— Chloë Grace Moretz (@ChloeGMoretz) May 31, 2017
“Red Shoes” follows seven different princes on a journey to find a pair of shoes that originally morphed into dwarves. But the shoes belong to Snow White, which uses them to “transform her from a short, curvy woman into a tall, thin woman,” according to People magazine.
People on Twitter shared discomfort with the film’s slogan.
This is not a message that children (or adults!!) should be seeing. Being thin doesn't equal beauty. https://t.co/fJKp3hY9AO— Wei Ming Kam (@weimingkam) May 25, 2017
This is such trash - that plus size Snow White is adorable. Who approved that slogan? Ugh. https://t.co/DfMER8DnLu— Sam (@unegrandefemme) May 31, 2017
Producer Sujin Hwang also apologized for the film’s slogan, BuzzFeed reported. He said the marketing campaign will end.
"Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty," Hwang said, according to BuzzFeed. "We appreciate and are grateful for the constructive criticism of those who brought this to our attention."