SALT LAKE CITY — McDonald’s and its independent franchisees are gearing up to hire approximately 250,000 restaurant employees — more than 2,300 in Utah — between June and August.
And beginning Tuesday, McDonald’s said in a press statement, it will be using Snapchat as a recruiting tool. Users of the image messaging application may be served 10-second video ads of employees talking about the benefits of working at McDonald’s. Viewers can then “swipe up” to visit the McDonald’s career webpage in Snapchat to explore the opportunities offered by the company, and apply at their local restaurants if they so choose.
According to the press statement, McDonald’s used similar “Snaplications” in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.
“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones,” Jez Langhorn, senior human relations director at McDonald’s USA, said in the statement.
Job seekers can also visit McDonalds.com/careers to learn more and apply.