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Walmart wants to battle Amazon's video marketplace. Here's how

FILE - This June 1, 2017, file photo, shows a Walmart sign at a store in Hialeah Gardens, Fla. Walmart says it will pay about $16 billion for a majority stake in India’s leading e-commerce company Flipkart, giving the world’s largest retailer a formidable
This June 1, 2017, file photo, shows a Walmart sign at a store in Hialeah Gardens, Florida. Walmart says it will pay about $16 billion for a majority stake in India’s leading e-commerce company Flipkart, giving the world’s largest retailer a formidable presence in a fast-growing economy.
Alan Diaz, AP

SALT LAKE CITY — Walmart isn’t jumping into the subscription video service market right away.

What’s going on: According to Bloomberg, Walmart is currently in talks with multiple media companies to sell its subscription services through Walmart’s website.

  • For example, Walmart wants to help Vudu customers add on other packages, like an HBO Now or Showtime subscription.
  • The decision comes as Walmart has seen a decline in DVD sales.
  • Walmart didn’t comment on the Bloomberg report. Insiders said the company’s plans may change, too.
  • This would directly compete with Amazon, which has a similar store called Channels, which helps customers add on extra services to their Amazon Prime Video subscription.

Other plans: But, as I reported for the Deseret News in July, Walmart has reportedly been interested in starting its own subscription service that would look to rival Netflix, Hulu and Amazon Prime.

  • That service would be pitched as a cheap, ad-free streaming platform that would look to steal subscribers from other platforms.

Bigger picture: Walmart has interest in streaming and digital video, but it remains unclear which direction it's dedicated to following, The Verge reported.

  • “Walmart already sells digital movies to rent or buy. It also offers a few for free through Movies on Us,” according to The Verge. “Clearly, Walmart sees digital streaming as an area worth investing in, although right now, all we have to work with are leaked reports of business deals."