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Samsung says $1,980 Galaxy Fold will be for 'high-end' customers first

SALT LAKE CITY — There's a good chance you won't buy the Samsung Galaxy Fold during its initial launch.

The Verge reported Tuesday that Samsung is planning for its first foldable phone device to be a luxury item with a limited release. Samsung compared the initial run to the Apple Watch's debut, which was released in 2015 to high-end customers. The Fold will cost $1,980 when it releases on April 26.

  • Kate Beaumont, the director of product, services and commercial strategy at Samsung UK, said Samsung will hold a press event in April for the foldable phone. She said the new Galaxy Gold will be targeted to high-end premium customers.
  • "We'll have less supply than we would of the (Samsung Galaxy) S10 at launch, and also how it goes to market is really important to us,” explains Beaumont. “This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it's not going to be on display in all stores. You're not going to see it on the stands, we want to make sure it's a very personal experience. There will be quite intensive aftercare that goes with it as well."

Flashback: Samsung released a new video this week showing how the phone will appear in real life, which I wrote about for the Deseret News.

Bright side: If it makes you feel any better, Huawei's first foldable phone is expected to cost $2,600, which means it will likely be a high-end market item, too.