clock menu more-arrow no yes

Filed under:

Lori Loughlin's daughter Olivia Jade's beauty trademark gets approved after punctuation problems

Lori Loughlin, center, and her daughters Isabella Rose Giannulli and Olivia Jade Giannulli attend the premiere of “Fuller House” on Feb. 16, 2016, in Los Angeles.
Lori Loughlin, center, and her daughters Isabella Rose Giannull and Olivia Jade Giannull attend the premiere of "Fuller House" on Feb. 16, 2016 in Los Angeles.
Jordan Strauss, Invision/Associated Press

SALT LAKE CITY — The U.S. Patent and Trademark Office has accepted Olivia Jade’s application after initially denying it for “proper punctuation,” according to USA Today.

What happened: Back in March, Olivia Jade Giannulli made headlines after her trademark application for “Olivia Jade” and “Olivia Jade Beauty” were denied by the patent office because it reportedly includes poor punctuation, which I wrote about for the Deseret News.

  • Jade’s application for “Olivia Jade” was approved April 2, meaning it will move on to the next phase of the process to become a full trademark, USA Today reports.
  • As I reported back in March for the Deseret News, the office called out her application — which included applications for “makeup kits,” "moisturizer” and "concealer" — for being too broad in scope. It also included poor punctuation.
  • “Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” officials wrote, according to The Blast.
  • But the trademark office denied her original application, saying that “commas, semicolons and apostrophes are the only punctuation that should be used,” according to The Blast.

Context: Giannulli has been wrapped up in the ongoing college admissions scandal since her parents, Lori Loughlin and Mossimo Giannulli, were accused of paying $500,000 in bribes so that their daughters could be crew team recruits for the University of Southern California — even though they never competed in crew before, according to The Associated Press.

On Tuesday, Giannulli and Loughlin were indicted on new federal charges, according to The Associated Press.