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Kraft will literally pay you to not make cheesecake for Christmas

You serious, Clark?

Photo of Philadelphia Cream Cheese cheesecake crumble.
Philadelphia Cream Cheese has a new cheesecake crumble. Kraft, which owns the brand, has a new promotion for the holiday season — don’t make cheesecake and you’ll receive $20.
Business Wire

Kraft has a new promotion for the holiday season — don’t make cheesecake and you’ll receive $20.

Per CNN, Kraft is using an ongoing cream cheese shortage as a marketing opportunity, allowing a limited number of people to spend $20 on dessert and charge it to Kraft.

  • Kraft also owns Philadelphia Cream Cheese, which would explain why Kraft wants you to limit your use of cream cheese in making cheesecakes this holiday season.

People can visit Kraft’s special website for more information. Then, on Dec. 17 and Dec. 18, about 18,000 people will have a chance to sign up for the reimbursement check, according to CNN.

  • There will be 10,000 reservations made on Friday and 8,000 set for Saturday, per USA Today.
  • A few weeks later, people can submit their receipts to Kraft for a refund.

Philadelphia Cream Cheese said in a YouTube video about the marketing promotion that this is about delaying a Christmas tradition because of the shortage.

  • “This is not an empty shelf, it’s a holiday tradition waiting another year,” the company said in the video. ”This year, turn that famous cheesecake into those famous brownies. ... Share some cookies, anything that will make you feel anything in that cheesecake-shaped hole in your holiday heart.”