Kraft has a new promotion for the holiday season — don’t make cheesecake and you’ll receive $20.
Per CNN, Kraft is using an ongoing cream cheese shortage as a marketing opportunity, allowing a limited number of people to spend $20 on dessert and charge it to Kraft.
- Kraft also owns Philadelphia Cream Cheese, which would explain why Kraft wants you to limit your use of cream cheese in making cheesecakes this holiday season.
- There will be 10,000 reservations made on Friday and 8,000 set for Saturday, per USA Today.
- A few weeks later, people can submit their receipts to Kraft for a refund.
- “This is not an empty shelf, it’s a holiday tradition waiting another year,” the company said in the video. ”This year, turn that famous cheesecake into those famous brownies. ... Share some cookies, anything that will make you feel anything in that cheesecake-shaped hole in your holiday heart.”