April 12 is National Grilled Cheese Sandwich Day and, in celebration of the annual event, Kraft Singles is giving away a new and unique product: Grilled cheese sandwich-scented incense.

Food and Wine reports that the cheese company produced 1,000 boxes of the unconventional new product, dubbed “The Grilled Cheese-cense,” and interested parties can get their hands on a box by entering a sweepstakes that’s running from now until April 15. The site adds that winners will also receive a Kraft-branded wooden incense holder to use with the cheesy incense.

According to Adweek, anyone over the age of 18 can enter the sweepstakes by logging on to Twitter and making a post that includes the hashtags “#BreatheCheesy” and “#Sweepstakes.” The site adds that Kraft will notify the winners on April 16 with a direct message. More information about the contest is available at www.GrilledCheesecense.com.

This is not the first time Kraft has launched an eccentric giveaway in recent history. As previously reported by the Deseret News, Kraft hosted a free contest in February for pink “candy-flavored” macaroni and cheese. Similar to the current giveaway, the company handed out 1,000 boxes of the unusual product.