Lucky Charms announced Monday that it has released a new version of its cereal based around the Marvel Cinematic Universe villain Loki.

  • The cereal has debuted just days ahead of the premiere of “Loki,” the new Marvel show set to debut on Disney+.
  • “There’s been a disruption in our reality & Lucky Charms have shape-shifted into a new #MischievouslyDelicious form,” Lucky Charms said in a tweet.
  • You can buy the cereal at beginning on Wednesday at 9 a.m. MT.

Details of the new ‘Loki’ Lucky Charms

Per, the cereal will cost $8 per box when purchased online, which includes shipping.

  • “Fans wanting early access to Loki Charms can head to to crack an encryption code left for fans. The first 1,000 who guesses the code will bet early access to the limited time cereal before it opens to the public,” according to
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“Loki” debuts on Disney+ Wednesday at 1:01 a.m. MDT.

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