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‘Black Widow’ didn’t have a great second weekend. Is Disney+ to blame?

‘Black Widow’ didn’t have huge box office numbers this week. Here’s why

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Taskmaster and Black Widow in “Black Widow.”

Taskmaster and Black Widow (Scarlett Johansson) in “Black Widow.” The movie didn’t have a strong second weekend at the box office.

Marvel Studios

“Black Widow” — the newest film in the Marvel Cinematic Universe — did not have a great second weekend at the box office, experiencing a 67% drop-off from its first weekend, The Associated Press reports.

  • That number “ although steep, is also fairly normal for superhero films, which tend to have frontloaded audiences,” as per The Associated Press.

How did ‘Black Widow’ do at the box office?

As I wrote about before, “Black Widow” made about $215 million globally over the film’s opening weekend.

  • $80 million in the domestic box office.
  • $78 million in the international box office.
  • $60 million from Disney+ Premier Access purchases.

“Black Widow” earned $29.9 million at the box office, raising its global total to $264 million. That said, the film is available for download right now on Disney+ with an additional payment of $30. It’s unclear what the second weekend’s Disney+ totals were.

Why didn’t ‘Black Widow’ have a good weekend?

Movie theater owners have pointed directly at streaming and Disney+ as a reason for the film not performing well in its second week, Variety reports.

In fact, the National Association of Theatre Owners, which is the main organization for theater owners, said in a statement emailed to the Deseret News that the “well-made, well-received, highly anticipated movie” underperformed because people had the option to stream it.

  • Without the hybrid release model, “Black Widow” might have had an opening weekend of anywhere from $92 million to $130 million, the theater association said in a statement.
  • “Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life,” the association said.

“One can assume the family-oriented Disney+ household is larger,” the national theater group said. “How much? How much password sharing is there among Disney+ subscribers? Combined with the lost theatrical revenue and forgone traditional PVOD revenue, the answer to these questions will show that simultaneous release costs Disney money in revenue per viewer over the life of the film.

  •  “Piracy no doubt further affected ‘Black Widow’s’ performance, and will affect its future performance in international markets where it has yet to open,” the theater owners group said.