Pac-12 opens up new way for athletes to earn NIL money — customized highlight videos
The conference announced an NIL deal that will bring some extra cash to student-athletes
Want to help your favorite Pac-12 athlete make some extra cash — like, for instance, when Utah’s Cam Rising has his next big game?
The Pac-12 is delivering another way for student-athletes in its conference to make some money through a name, image and likeness deal.
The league is partnering with sports technology startup Tempus Ex Machina to provide a way for student-athletes to monetize videos of their top plays, the Pac-12 announced in a press release sent out Thursday.
The program will start with football, men’s basketball and women’s basketball players but extend to all Pac-12 student-athletes, the press release said.
Here’s how it works: using camera shots from various angles, Tempus Ex Machina will develop personalized video highlights for participating student-athletes following each game.
Those highlights will be immediately available after the game’s conclusion, and student-athletes can share those videos on social media.
“Once players tweet their highlight reel out, Twitter’s Amplify platform will populate the video with pre-roll advertising. According to the Pac-12 and Twitter, the athlete will be paid based on the advertisement that was sold,” ESPN’s Paolo Uggetti wrote.
“The Pac-12 is committed to providing our student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands,” Pac-12 commissioner George Kliavkoff said in a statement.
“Our partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today’s announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building.”
The program is the first of its kind to allow student-athletes to monetize personalized game highlights via social media, according to the press release.
“By giving Pac-12 student-athletes access to their own personalized game day highlights, it opens up a whole new avenue for them to monetize and amplify their brands,” former NFL All-Pro wide receiver Larry Fitzgerald Jr., a board member at Tempus Ex Machina, said in a statement.
“Tempus Ex’s proprietary FusionFeed technology is a game changer for college student-athletes as they continue to explore NIL partnerships.”