clock menu more-arrow no yes

Filed under:

Fake meat is coming to Taco Bell

An Impossible Taco? Plant-based faux-meat will be added to Taco Bell’s menu within the next year, the company’s new CEO announced.

In this Oct. 17, 2017, file photo, customers line up at a Taco Bell restaurant inside Miami International Airport in Miami. T-Mobile customers can receive free Taco Bell today because of a company promotion, according to reports.
In this Oct. 17, 2017, file photo, customers line up at a Taco Bell restaurant inside Miami International Airport in Miami.
Wilfredo Lee, Associated Press

The year is 2020, and Burger King has somehow become a fast food trendsetter. Case in point: upcoming changes to Taco Bell’s menu, which will soon feature plant-based, faux-meat proteins.

Taco Bell’s new chief executive officer, Mark King, announced that the fast food chain will incorporate plant-based proteins into its menu within a year, according to a Bloomberg News article published on Monday. This reverses Taco Bell’s previous strategy, which focused on promoting its existing vegetarian options.

King, who was previously president of Adidas North America, took over at Taco Bell last August. He has reportedly met with faux-meat purveyors Beyond Meat Inc. and Impossible Foods Inc. since taking the reins at Taco Bell.

Burger King has gained considerable attention in recent months for its “Impossible Whopper,” which uses a plant-based, protein-filled burger patty. The Impossible Burger boosted sales for Burger King after its nationwide debut in August, but recent reports say its sales have slipped.

King said he recently sampled Beyond Meat’s items, which were “way beyond my expectation,” he told Bloomberg News.

According to the article, Taco Bell is still deciding which plant-based foods its menu will feature.