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Lori Loughlin’s trial ‘will capture far more interest’ than TV in fall 2020, expert says

Lori Loughlin will head to trial in October. Here’s why that matters

Lori Loughlin departs federal court Tuesday, Aug. 27, 2019, in Boston, after a hearing in a nationwide college admissions baribery scandal.
Lori Loughlin departs federal court Tuesday, Aug. 27, 2019, in Boston, after a hearing in a nationwide college admissions bribery scandal.
Steven Senne, Associated Press

Lori Loughlin learned her official trial date Thursday, and it might mean something for how the public will perceive her case.

What’s going on?

  • U.S. District Judge Nathaniel Gorton said Thursday that Loughlin and her husband Mossimo Giannulli — who are accused of paying $500,000 in bribes in the college admissions scandal — will face trial on Oct. 5. This came after the couple’s defense tried to move the trial date back.
  • Jurors for the trial likely will be picked in late September.
  • Gorton said the trial “will be completed well before Thanksgiving,” according to Deadline.

So why does the fall date matter?

  • Brand and reputation management expert Eric Schiffer told the Deseret News in an email that the fall date means America will be tuning in.
  • Schiffer said: “It comes during the heat of the fall premiere slate and will capture far more interest than most shows.”

Is it too fast?

  • Schiffer said it’s not too soon to expect the case to wrap up by November.
  • “It’s not too soon. Federal cases move lightning fast compared to state cases and the defendants are ready to roll the dice in their fight for their lives. It’s fast because it’s not an overly complex case.”

What’s next?

  • Loughlin and her husband will have another status conference before a judge on July 28 in the Boston federal courthouse.