Hungry morning commuters rejoice — breakfast is back on the menu at Wendy’s.
The new breakfast menu, which rolls out at all Wendy’s nationwide starting today (March 2), includes 18 new items, including a Breakfast Baconator sandwich and a Frosty/cold-brewed coffee hybrid called the “Frosty-ccino.”
It’s all part of the company’s billion-dollar initiative to enter the breakfast fast food game in earnest. Wendy’s unsuccessfully introduced breakfast menus in 1985 and 2007, but “those menus were too complicated,” Wendy’s CEO Todd Penegor said in a new interview with Yahoo Finance. Those previous efforts also weren’t developed in partnership with the chain’s franchisee’s, Wendy’s president Kurt Kane explained in a recent Investor Day presentation. This new rollout, by contrast, takes effect at all of Wendy’s’ nearly 6,000 U.S. restaurants.
Other fast food chains are responding. McDonald’s, for example, declared March 2 National Egg McMuffin Day, and is giving customers a free Egg McMuffin. Burger King, meanwhile, is now offering a $5 deal for two Croissan’wiches, two small hash browns and two coffees.
Wendy’s is hoping its new breakfast menu — in which each sandwich is prepped with a fresh, hand-cracked egg (unlike those from McDonald’s and Burger King) — will draw customers looking for something more high-quality. The head chef at Wendy’s’ test kitchen told Yahoo Finance that the new breakfast menu was inspired by “how to get brunch on a bun.”
Here’s everything on the new Wendy’s breakfast menu, via the Wendy’s website.
Maple Bacon Chicken Croissant
A juicy chicken breast, Applewood smoked bacon and maple butter on a flaky croissant bun. (560 calories)
Sausage, Egg & Swiss Croissant
A fresh-cracked grade A egg and grilled sausage covered in creamy Swiss cheese sauce on a flaky croissant bun. (600 calories)
Bacon, Egg & Swiss Croissant
A fresh-cracked grade A egg and Applewood smoked bacon covered in creamy Swiss cheese sauce on a flaky croissant bun. (410 calories)
Honey Butter Chicken Biscuit
A crispy, chicken fillet, seasoned and topped with maple honey butter on a fluffy buttermilk biscuit. (500 calories)
Sausage, Egg & Cheese Biscuit
A fresh-cracked grade A egg on a fluffy buttermilk biscuit with grilled sausage and melted American cheese. (610 calories)
Bacon, Egg & Cheese Biscuit
A fresh-cracked grade A egg on a fluffy buttermilk biscuit with Applewood smoked bacon and melted American cheese. (420 calories)
Breakfast Baconator
Grilled sausage, American cheese, Applewood smoked bacon, a fresh-cracked grade A egg, more cheese and more bacon all covered in Swiss cheese sauce. (730 calories)
Classic Sausage, Egg & Cheese Sandwich
A fresh-cracked grade A egg, grilled sausage and melted American cheese on a warm breakfast roll. (500 calories)
Classic Bacon, Egg & Cheese Sandwich
A fresh-cracked grade A egg, Applewood-smoked bacon and melted American cheese on a warm breakfast roll. (320 calories)
Seasoned Potatoes
Natural-cut, skin-on potatoes cooked, and seasoned with cracked black pepper and garlic powder. (Small: 230 calories. Medium: 330 calories. Large: 410 calories.)
Fresh Baked Oatmeal Bar
Fresh Baked Oatmeal Bar made with whole oats, sweet blueberries and tart cranberries. (270 calories)
Sausage, Egg & Cheese Burrito
Scrambled eggs, melty cheese and seasoned breakfast sausage wrapped in a warm, soft flour tortilla. (340 calories)
Honey Butter Biscuit
Fluffy buttermilk biscuit spread with maple honey butter. (310 calories)
Sausage Gravy & Biscuit
A fluffy buttermilk biscuit smothered in white pepper gravy and grilled breakfast sausage. (450 calories)
Vanilla Frosty-ccino
Cold-brewed coffee swirled with vanilla Frosty mix and served over ice. (Small: 210 calories. Large: 310 calories.)
Chocolate Frosty-ccino
Cold-brewed coffee swirled with chocolate Frosty mix and served over ice. (Small: 220 calories. Large: 310 calories.)
Cold Brew Iced Coffee
Slow steeped, then served over ice. (Small: 15 calories. Large: 25 calories.)
Regular Coffee
A blend of 100% Arabica beans from central and south America, medium-roasted. (5 calories)
Simply Orange® Juice
100% pure squeezed pasteurized orange juice. (160 calories)