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Quibi didn’t get as many app downloads as Disney Plus in its debut

Quibi launched Monday to much fanfare. But did success come of it?

Quick bites of captivating entertainment, created for mobile by the best talent, designed to fit perfectly into any moment of your day.
Quick bites of captivating entertainment, created for mobile by the best talent, designed to fit perfectly into any moment of your day.
Courtesy Quibi

Quibi saw hundreds of thousands of downloads on Monday for its debut, though it was only a fraction of Disney Plus’ numbers, according to a mobile insights firm.

What happened:

  • The new streaming service app Quibi saw about 300,000 downloads on its launch day.
  • The numbers pushed Quibi to be the third-most popular app on the Apple App Store, according to numbers from Sensor Tower, a mobile analytics company.
  • But the total doesn’t match Disney’s numbers. According to Variety, Disney Plus saw about 4 million downloads in the U.S. and Canada on its launch day, Nov. 12, 2019.
  • That number means Quibi saw 7.5% of Disney Plus’ total on its launch day.

Some context

  • Quibi’s content is nearly all original. Though it boasts big stars for its products, Quibi isn’t working with establish brands like other streaming services.
  • Variety said: “To be sure, Disney Plus benefited from a large collection of brand-name movie and TV titles, including Star Wars, Pixar, Marvel and Disney films.”
  • Amir Ghodrati, director of market insights for App Annie, told the Los Angeles Times: “It’s a strong start for a brand new app without an established brand or content like Disney+.”
  • Quibi also had a lot of pre-order downloads, which led to the downloads total Monday, according to a Sensor Tower blog post.
  • Sensor Tower said: “Quibi’s release figures were bolstered by a lengthy pre-order period, effectively front-loading a significant number of downloads into its launch day. We will track the app’s performance closely and provide an update soon.”