Crayola has added a new line of crayon colors as a part of the company’s new inclusivity initiative, according to Mashable.
What’s the news:
- Crayola has announced new “Color of the World” line of crayons that includes 24 colors that represent 40 different skin tones from around the world, according to “Good Morning America.”
- The official description reads:
These skin tone crayons are an exciting addition to your crayon collection at home or in the classroom, making coloring pages and drawings even more detailed and realistic. The subtle shades inside are formulated to better represent the growing diversity worldwide. Colors of the World fall into three main shades: Almond, Golden, and Rose – and all the darker or lighter shades in between. This pack includes 24 new crayon colors that represent people from around the world. Makes a perfect pairing with Crayola Coloring Books!
How they were put together
- Crayola teamed with MOB Beauty Victor Casale to create the shades, which “were carefully crafted to go from extra light to deepest while incorporating rose, almond and golden undertones,” according to “GMA.”
- Casale said: “Inclusivity should be accessible for all ages and a discussion about diversity should be encouraged in order to foster a sense of belonging. Whether at home or in a classroom this collection gives children a greater opportunity to accurately represent themselves through creativity and self-expression.”
- Crayola tested the colors on real people and worked with Casale to bring the colors to life, according to “GMA.”
- Casale said: “Throughout my career, I have systematically created shades that step down from light to deep by 4% to create a shade palette that captures all shades. I also have stepped the shades to have a pink, neutral and golden undertone to take into account the many varying ethnic skin tones. The shades are very precise, and differences can only be seen when applied to the face and compared to your own skin and not easily noticed on white paper when compared to each other.”