Recent reports suggest that Disneyland may be releasing a new membership plan for superfans to replace the old annual pass program.
What happened to the annual pass program?
In January 2021, Disneyland and the California Adventure theme parks said they would end the popular Annual Passport program because of uncertainty around COVID-19, as I reported for the Deseret News.
- Disneyland Resort President Ken Potrock said in a letter released to passholders: “We plan to use this time while we remain closed to develop new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans. Once we have more information to share about future membership offerings, our passholders will be the first to hear from us as we embark on this next chapter.”
Is there a new Disneyland plan coming?
Josh D’Amaro, chairman of Disney Parks, Experiences and Products, told the Los Angeles Times that there is a replacement plan for the annual pass program coming “relatively soon.”
- The new program “will reflect the behavior of our superfans,” he said.
And Disneyland President Ken Potrock said on the D23 Inside Disney podcast that Disneyland will “clearly be launching something by the end of the year.”
- Potrock said the new plan will be informed by guest experiences, Deadline reports.
Disneyland has no news yet on the new program.
What does Disneyland do right now?
Per Deadline, Disneyland uses a virtual queue system for rides since it recently opened amid the coronavirus pandemic.
As I wrote for the Deseret News, Disneyland reopened its park to out-of-state residents on June 15. The park also dropped its face mask mandate on the same day.