<?xml version="1.0" encoding="UTF-8"?><rss xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[Deseret News]]></title><link>https://www.deseret.com</link><atom:link href="https://www.deseret.com/arc/outboundfeeds/rss/author/alterra-mountain-company/" rel="self" type="application/rss+xml"/><description><![CDATA[Deseret News News Feed]]></description><lastBuildDate>Wed, 08 Apr 2026 16:46:50 +0000</lastBuildDate><language>en</language><ttl>1</ttl><sy:updatePeriod>hourly</sy:updatePeriod><sy:updateFrequency>1</sy:updateFrequency><item><title><![CDATA[Using the Ikon Pass to create a powder-perfect ski adventure]]></title><link>https://www.deseret.com/2018/3/16/20794298/using-the-ikon-pass-to-create-a-powder-perfect-ski-adventure/</link><guid isPermaLink="true">https://www.deseret.com/2018/3/16/20794298/using-the-ikon-pass-to-create-a-powder-perfect-ski-adventure/</guid><dc:creator><![CDATA[Alterra Mountain Company]]></dc:creator><description></description><pubDate>Fri, 16 Mar 2018 15:00:00 +0000</pubDate><content:encoded><![CDATA[<h2>BrandView</h2><p>This story is sponsored by Alterra Mountain Company. Learn more about <a href="https://www.deseretnews.com/brandview/sponsor/145">Alterra Mountain Company</a>.</p><p>Everyone knows Utah has some of the greatest snow on earth, but that doesn&#39;t mean you shouldn&#39;t experience different slopes and check some of the continent&#39;s awe-inspiring terrain off your skiing bucket list.</p><p>The newly announced <a href="https://www.ikonpass.com/">Ikon Pass</a> makes it easy to broaden your skiing or snowboarding horizons with access to terrain in nine U.S. states and four Canadian provinces. The pass is offered by <a href="https://www.alterramtnco.com/">Alterra Mountain Company</a>, which recently purchased Utah&#39;s Deer Valley Resort.</p><p>To help you plan your next skiing adventure (or three), take a look at some of the mountain destinations included.</p><p><strong>Tremblant</strong></p><p>For an international adventure, say bonjour to the snowy slopes of <a href="https://www.tremblant.ca/">Tremblant</a> in French-speaking Quebec, Canada.</p><p>Situated next to one of the highest points in the Laurentian Mountains, this ski destination has a summit of 2,871 feet and is just 80 miles northwest of Quebec&#39;s bustling capital of Montreal.</p><p>The proximity to the most important city in the region makes it easy to find <a href="https://www.tremblant.ca/plan/getting-here/flights-and-shuttle-service-montreal-tremblant">transportation</a> from the airport to the resort itself.</p><p>When you arrive, Tremblant has dozens of hotels and condos, with extensive shopping between upper and lower pedestrian villages, with an open-air gondola connecting them.</p><p>No matter your group size or budget, you can find lodging that meets your needs.</p><p>The mountain&#39;s terrain is perfect for both beginning and advanced skiers and riders, and hiking trails traverse the surrounding hills, which connect the resort to nearby towns — if you can stand a break from shredding the powder, that is.</p><p><strong>Big Bear Mountain</strong></p><p>Are you California dreamin&#39; of some long days carving up mountains and hitting an award-winning freestyle snowboard park?</p><p>The Ikon Pass includes unlimited days to <a href="https://www.bigbearmountainresort.com/">Big Bear Mountain</a> and Snow Summit which make up Big Bear Mountain Resorts.</p><img src="https://www.deseret.com/resizer/v2/7ZOUERXN3HKCFKGA53UMKX62XY.jpg?auth=63e86fc245889e37b06cddcde7fa32872efc746cf97af23aa95939a825f21c43&smart=true&width=980&height=600" alt="" height="600" width="980"/><p>Bear Mountain has Southern California&#39;s highest peak with a lift (Bear Peak at 8,805 feet), Silver Mountain and Goldmine Mountain, and the first-ever freestyle park, which gold-drenched Olympian <a href="https://www.teamusa.org/us-ski-and-snowboard/athletes/Shaun-White">Shaun White</a> boarded in his younger days.</p><p>The resort is only two hours from Los Angeles and is <a href="https://www.bigbearmountainresort.com/winter/plan-a-trip/plan-a-trip/first-timers-guide">easily accessible</a>.</p><p><strong>Steamboat</strong></p><p>Winter outdoor adventure collides with the Wild West in Steamboat, Colorado. This destination is home to some of the greatest skiing and riding in North America, which is why so many Winter Olympians choose this as their training ground; however, it&#39;s also great for beginners.</p><p>&quot;Thanks to a prevalence of varied terrain options, lauded children’s childcare and snow sports programs and facilities and a gamut of kid-pleasing activities, Steamboat should be at the top of every clan’s ski-destination bucket list,&quot; reports Ski.com.</p><p>Steamboat is famous for its night skiing and riding. In addition to the skiing, visitors can enjoy eclectic dining and shopping, plus spend time soaking in the famous natural hot springs.</p><img src="https://www.deseret.com/resizer/v2/DD5HR77VL6DBVRPEMDF23I6R3Y.jpg?auth=b92d250e8b1c4dd04ed9d93f39440b4c7754b414c7ffc322ea9ed69e15c9eff0&smart=true&width=980&height=600" alt="" height="600" width="980"/><p><strong>Purchasing the Ikon Pass</strong></p><p>The Ikon Pass and Ikon Base Pass are available for purchase now at <a href="https://www.ikonpass.com/">www.ikonpass.com</a>. Passes start at $599 with varied levels of access to 26 iconic destinations throughout North America.</p>]]></content:encoded><media:content url="https://www.deseret.com/resizer/v2/ID4UI6OX634ETBL3EOMMHWBHZY.jpg?auth=c2712f54a837eec2631dcfcc91e9ee21b2c7d2a8677f2c9eef16f7f77058c455&amp;smart=true&amp;width=980&amp;height=600" type="image/jpeg" height="600" width="980"/></item><item><title><![CDATA[How the Ikon Pass is reshaping Utah's ski landscape]]></title><link>https://www.deseret.com/2018/3/7/20794292/how-the-ikon-pass-is-reshaping-utah-s-ski-landscape/</link><guid isPermaLink="true">https://www.deseret.com/2018/3/7/20794292/how-the-ikon-pass-is-reshaping-utah-s-ski-landscape/</guid><dc:creator><![CDATA[Alterra Mountain Company]]></dc:creator><description></description><pubDate>Wed, 07 Mar 2018 16:00:00 +0000</pubDate><content:encoded><![CDATA[<h2>BrandView</h2><p>This story is sponsored by Alterra Mountain Company. Learn more about <a href="https://www.deseretnews.com/brandview/sponsor/145">Alterra Mountain Company</a>.</p><p>If you&#39;re a fan of Utah ski terrain but also want to earn your stripes at dozens of powder-filled resorts around North America, the new mega-pass from <a href="https://www.alterramtnco.com/">Alterra Mountain Company</a> is just your ticket.</p><p>Announced last month and now available for purchase, the Ikon Pass connects skiers to 26 premier North American destinations, including 2,026 acres at Deer Valley Resort.</p><p>Alterra Mountain Company&#39;s recent acquisition of Deer Valley Resort and its integration of diverse mountain destinations (including Snowbird and Alta) on the Ikon Pass are poised to bring more out-of-state skiers to Utah and make ripples in the local ski landscape.</p><p><strong>Alterra acquisition of Deer Valley </strong></p><p>The Denver-based Alterra Mountain Company was created in 2017 and acquired Deer Valley Resort for an undisclosed price the same year.</p><p>The company is a joint venture of KSL Capital Partners and Henry Crown and Company, which owns and operates the four mountains of Aspen Snowmass (Aspen Mountain, Snowmass, Aspen Highlands and Buttermilk).</p><p>&quot;Prior to this acquisition, we were able to offer our guests exceptional experiences throughout most of North America’s major ski regions, but we did not have a resort in Utah, a state that is renowned for great skiing and mountain town life,&quot; said <a href="http://blog.deervalley.com/deer-valley-resort-to-be-acquired-by-newly-formed-resort-company-and-joined-with-intrawest-mammoth-resorts-and-squaw-valley-ski-holdings/">David Perry</a>, president and chief operating officer of Alterra Mountain Company.</p><p>&quot;Park City and Salt Lake skiers have always known that powder, blue skies, a huge variety of terrain and exemplary guest service have always set Deer Valley Resort apart,” he continued.</p><p>Alterra destinations run the gamut of ski terrain, including Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec; Blue Mountain in Ontario, and CMH Heli-Skiing &amp; Summer Adventures in British Columbia.</p><img src="https://www.deseret.com/resizer/v2/AY4SXQUZN4IPZDXTXIWXHWXL5E.jpg?auth=850ab6cdb452a69be9bdcd51ff1e81894536d2dd51ced35c7f1df65d6b6a1ea9&smart=true&width=980&height=600" alt="" height="600" width="980"/><p><strong>How Deer Valley will change</strong></p><p>Leaders of the newly minted Alterra Company plan to rebrand Deer Valley Resort and integrate it into the family of 25 other mountain resorts while maintaining the local flavor and luxury benefits that make the Utah resort unique.</p><p>&quot;Our vision at Alterra Mountain Company is to protect and enhance what makes each destination special, inviting guests back to their favorite mountain and enticing them to visit new destinations on their bucket list,&quot; <a href="https://www.businesswire.com/news/home/20180111005675/en/Announcing-Alterra-Mountain-Company-Family-12-Iconic">Perry</a> said.</p><p>The draws of Deer Valley include its reputation for first-class service reminiscent of a five-star hotel, 21 chairlifts, 101 ski runs, six bowls, 12 restaurants and a range of accommodations.</p><p><strong>Ikon Pass benefits </strong></p><p>The<strong> Ikon Pass</strong> provides the robust benefits of unlimited skiing and riding at 12 destinations and up to seven days at 13 additional locations. This includes 14 access days in Utah with seven at Deer Valley Resort and an additional seven at Snowbird or Alta.</p><p>The <strong>Ikon Base Pass</strong> gives holders access to unlimited season skiing at 10 destinations and up to five days at 15 additional locations. This includes 10 access days in Utah with five at Deer Valley Resort and an additional five at Snowbird or Alta.</p><p>With either pass, friends and family of Ikon Pass holders also enjoy 10 days of skiing at 25 percent off window rates at all Ikon Pass destinations.</p><img src="https://www.deseret.com/resizer/v2/KW3LLKLVXVJXQNGJZ5NIRLJ73Y.jpg?auth=a711f2e97c579579e1c63727862d11887cdbbb2be63f5b25557353f7a1dc601d&smart=true&width=980&height=600" alt="" height="600" width="980"/><p><strong>Impact on the Utah ski industry </strong></p><p>Other ski conglomerates have reaped success with multistate passes in recent years, generating revenue with and progressively selling more of their mega-passes each year.</p><p>The examples of competitor success indicate that Alterra Mountain Company&#39;s Ikon Pass will drive more out-of-state skiers to Utah, introducing new visitors to the state&#39;s excellent skiing conditions.</p><p>With the potential to expose more people to everything Utah has to offer, the Ikon Pass could contribute to greater tourism revenue for businesses and the state as a whole.</p><p><strong>Big changes coming soon</strong></p><p>Winter sports enthusiasts can <a href="https://www.ikonpass.com/">purchase the Ikon Pass</a> to get access to 26 premier mountain destinations in North America and more than 63,000 acres of ski slopes.</p><p>To learn more about the Ikon Pass, visit, <a href="https://www.ikonpass.com/en">ikonpass.com</a>.</p>]]></content:encoded><media:content url="https://www.deseret.com/resizer/v2/5OQGQP6MAUNK7LX2TK6RUZZEEM.jpg?auth=1d690a473de42b4b42f26027d9787a45e3fbd280d935c148f82c01fd4ea25d77&amp;smart=true&amp;width=980&amp;height=600" type="image/jpeg" height="600" width="980"/></item></channel></rss>