Utah has been with apparel partner Under Armour since the 2008 season, but they’ll have a new logo on their uniforms starting with the 2027 football season.
The partnership between Utah and Under Armour will end after the current deal expires following the 2026-27 athletic season. Ben Portnoy of the Sports Business Journal was the first to report the news Monday night.
“Under Armour remains deeply committed to supporting student-athletes through its robust collegiate athletics program,” an Under Armour spokesperson said in a statement to the Deseret News. “While we have agreed to conclude our partnership with the University of Utah, we are proud of the support and resources we’ve provided their student-athletes, coaches and fans over the years. We look forward to completing a strong final year with the Utes.”
Utah’s football program started wearing Under Armour in the 2008 season, with the rest of the programs in the athletic department joining in a school-wide deal ahead of the 2011-12 season.
There were a lot of eyeballs on Under Armour’s new uniforms in the first year of the football partnership, as Utah’s football team went 13-0 in 2008 with a win over Alabama in the Sugar Bowl.
After starting on that note, Utah and Under Armour stayed together for nearly two decades, upping their deal with a 10-year extension that was worth $65 million to the university.
“The University of Utah greatly appreciates its 18-year partnership with Under Armour, and has immense gratitude for the many benefits it has provided to our student-athletes,” a Utah Athletics spokesperson told the Deseret News in a statement.
“Utah Athletics and Under Armour have experienced significant growth in our nearly two decades as partners, including our moves from the Mountain West to the Pac-12, and now to the Big 12 Conference. Thank you to Kevin Plank and the team at Under Armour for their incredible support for the University of Utah, our student-athletes, coaches, staff and fans.”
The Utes partnered with Nike for Utah’s football program since at least 2000 prior to moving to Under Armour in 2008, while Utah’s men’s basketball team was outfitted in Adidas starting in 2007 until the Under Armour deal went into effect for the entire athletic department in 2011.