Little Caesars, America’s third-largest pizza chain, is shelling out for its first Super Bowl commercial this year to spread the good news for pizza fans — Little Caesars is doing delivery.
CNBC reports the chain will now be offering delivery through a partnership with America’s largest food delivery service, DoorDash. Little Caesars pizza was previously only available for in-person pickup, even though it could be ordered ahead of time online.
This is the first time in the pizza chain will be offering any sort of delivery, according to The Wall Street Journal. Most Little Caesars restaurants are likely already offering delivery before the official Super Bowl ad that will announce the decision.
The Little Caesars advertisement will feature “The Office” star Rainn Wilson and lots and lots of bread.
Commercials slotted to run during Fox’s broadcast of the Super Bowl LIV game featuring the San Fransisco 49ers and Kansas City Chiefs can cost upwards of $5.6 million for 30-seconds, according to Business Insider.
But Little Caesars CEO David Scrivano thinks the importance of the delivery announcement merits the heavy price.
“It’s only fitting to use the world’s biggest stage to debut the biggest value in pizza delivery,” he told AdWeek.