A recent survey of more than 1,000 Americans revealed that people have a harder time accomplishing their health goals if their primary motivations are financial.
The survey found those who set health goals for the purpose of saving money were the people most likely to give up. Those who were primarily focused on improving their health were not as likely to give up.
On average, survey participants gave up on goals before 17 weeks, meaning if it was a New Years’ Resolution, they’d give up by April 24th. Dieting goals had the least longevity, with most of those surveyed giving up in less than 14 weeks.
Millennials led the way in reducing alcohol consumption, according to the study. More than half of the millennials surveyed set goals to reduce or quit alcohol consumption. Reducing alcohol consumption was the fifth most popular health goal overall, after eating healthier, exercising more, losing weight and walking more.
Sixty-seven percent of respondents said lack of discipline was their biggest obstacle to accomplishing their goals, but only 29% of respondents reported giving up on their goals.
Corie Colliton, the project manager for Treadmill Reviews — the company sponsoring the survey — shared the company’s discovery that people who set more specific resolutions like “exercise for 30 minutes two times a week” instead of “exercise more” were more likely to keep that commitment.
“Starting small and putting specific benchmarks on your goals will help you build confidence and momentum,” Colliton told the Deseret News in an email. “Once you reach your small goals, raise the bar.”