What’s going on?
So, the company said it will continue this pattern in 2021.
Today, we shared a look at Target’s strong performance throughout November and December — including tremendous growth in our same-day services and strength across our core product categories as guests got more out of each shopping trip, saving millions along the way. In fact, guests loved our new approach so much that we’ve already decided to carry one change forward (and we’re telling you here first): Our Target stores will be closed all day on Thanksgiving Day 2021.
A look at the numbers
Target said Wednesday its sales rose 17.2% in November and December for the holiday season. Online sales were high, but so too were people spending money inside Target stores. Combined transactions jumped 4.3% in 2020 compared to 2019, CNBC reports.
The company is looking ahead of the post-pandemic era to get a real sense of where the sales really are.
- “ As more Americans get vaccinated, the company will have to prove it can hold on to market share gains, even as consumers feel more comfortable making numerous trips to smaller stores or returning to malls,” according to CNBC.