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NBC "Today" show personality Willard Scott unleashed a new flood on South Carolina when he announced on the air a toll-free telephone number for those wanting to help Hurricane Hugo victims. Some 10,000 calls had come in within about an hour of the announcement Friday, said Peggy Evans, public information director for the agency charged with fielding calls to help coordinate assistance. One of the calls was from Southern Bell to say the backed up lines were threatening shutdown of the state government's telephone system. "We have a little room upstairs with four operators, and when thousands of calls began to pour in, we weren't ready for it," Evans said. Telecom USA finally stepped in and had calls switched over to its larger systems.