People who read Ski and Skiing magazines are taking a bigger interest in Utah, according to state tourism officials.
In September, 13,781 readers responded to the state's advertisements in those magazines by writing for more information - an increase of 46 percent over the same month in 1988, said Jay Woolley, Utah Travel Council director.Woolley credited much of the increase to the U.S. Olympic Committee's decision to make Utah its choice to host the 1998 or 2002 Winter Olympics. The state's ad campaign has an Olympic theme, referring to Utah as "America's Choice."
"We think we would get a lot of requests for information anyway," Woolley said. "But the Olympics has helped our recognizability."