Students working toward a master's degree in the Marriott School of Management at Brigham Young University have agreements with seven major international corporations to study topics ranging from the use of video games to preferences for automobile packages.
For the Ford Motor Co., the students are evaluating the impact of Ford's "package" pricing strategy, WordPerfect is interested in dealer and software support issues, Mitsubishi wants to explore new avenues in video technology products, Procter and Gamble wants to develop marketing plans for Duncan Hines cookie mixes, and Fred Meyer has requested a study on cross-shopping behavior in Seattle and Portland.Also, Kemco-Seika, a major licensee of Nintendo game cartridges, wants the students to identify and recommend successful game types, tactics and an advertising strategy. Franklin Institute wants an evaluation of the impact on time management of the Franklin Day Planner system among executives nationally.