VITAL STATISTICS
Age: 46.
Where born: Ogden.
Family: Wife Kathy and children Jennifer, Tiffany, Joshua and Nathan.
Education: Bachelor of Arts in English literature, University of Utah; graduate work at Northwestern University.
Primary products: Marketing consulting, advertising campaigns and public relations.
Primary markets: Intermountain states.
Number of employees: 26.
Annual sales: $15 million.
PERSONALITY PROFILE
First "real" job: Scooping ice cream at Fendall's.
Management style: Run and hide at the first sign of trouble.
Strategy for success: Hire motivated people in the first place.
A memorable failure: Graduate school. It was located too close to Wrigley Field to concentrate on afternoon classes and labs.
Heroes: Bobby Kennedy, Dizzy Dean and Spencer Kimball.
Leisure time and hobbies: Family activities, skiing, St. Louis Cardinals and Jackson Hole.
Favorite book and movie: "Why Time Begins on Opening Day," by Tom Boswell; "The Natural" and "Field of Dreams."