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The tan has faded for Kriss Ziemer, the California model with the dazzling St. Tropez tan in those Bain de Soleil suntan lotion commercials. Now, because of warnings about how the sun can damage skin, Ziemer is a careful tanner who uses level 15 sun block on her body and 25 on her face. "On my first assignment (for Bain de Soleil) I was handed a tube, sent to the beach and told to turn black," Ziemer says in People magazine. "I thought it was gorgeous. But now I look at people who bake like that and think, `Eeek.' It's so unattractive." Ziemer has been doing the commercials for 10 years but says her skin doesn't show any damage from exposure to the sun.