Vital Statistics
Age: 34.
Where born: Salt Lake City
Family: Unmarried
Education: Bachelor of Science, University of Utah; Master of Arts Northwestern University.
Primary products: Advertising services within the hospitality, resort, packaged good and entertainment industries.
Primary markets: Utah and Mountain West.
Number of employees: 16
Annual sales $6 million.
Personality Profile
First "real" job: Writer for the Salt Lake Tribune.
Management style: Hire highly motivated people who tend to govern themselves and manage by having a one-to-one relationship with each of them.
Strategy for success: Get to work early (6:30 a.m.) and listen much more than you speak.
A memorable failure: When working in Chicago and delivering art for a new advertising campaign, a major gust of wind came up and threw my art portfolio into the Chicago River. Trying to explain it to the agency's artists and the clients at Quaker Oats was both memorable and futile.
Hero: My dad.
Leisure time and hobbies: Mountain biking and running.
Favorite book and movie: Any book by Ernest Hemingway. "It's a Wonderful Life."