VITAL STATISTICS

Age: 45.

Where born: Salt Lake City.

Family: Wife Marilyn and 13 children.

Education: University of Utah: bachelor of science in accounting and master of business administration. Passed certified public accounting exam while at Ernst & Ernst in New York, 1973.

Primary products: Software fulfillment services.

Primary markets: Medium to large software publishers in North America.

Number of employees: 715.

Annual sales: $100 million.

PERSONALITY

PROFILE

First "real" job: Teaching assistant, University of Utah.

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Management style: Very participatory; getting everyone's input on decisions.

Strategy for success: To get the best out of the people around us, to establish an environment where creativity can be fostered and encouraged.

A memorable failure: Sometimes I'm not perceptive enough to see a problem brewing and nip it in the bud.

Heroes: George Washington, Abraham Lincoln and Horatio Horn-blower. Leisure time and hobbies: Family activities, tennis, table tennis and jazz piano. Favorite books and movie: Historical novels. "1776," the musical.

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