VITAL STATISTICS
Age: 48.
Where born: Salt Lake City.
Family: Wife Dana Price Gull of Vernal and five children.
Education: Brigham Young University: bachelor of science in economics. Massachusetts Institute of Technology: master's in business administration.
Primary products: City government.
Primary markets: Salt Lake City and the world.
Number of employees: 2,500.
PERSONALITY PROFILE
First "real" job: U.S. Air Force pilot.
Management style: Teamsmanship with strong leadership direction.
Strategy for success: Know strengths and weaknesses of your markets, competitors, products, employees, production facilities and financial condition and build an aggressive team with a sense of urgency and ownership focused on a thorough business plan.
A memorable failure: Acquiring a California company in a field and market I knew nothing about.
Heroes: Marion D. Hanks, Abraham Lincoln, my mother and my wife.
Leisure time and hobbies: Cabin in the mountains, tennis, biking and flying.
Favorite book and movie: Faust, Goethe and "To Kill a Mockingbird."