Dale O. Zabriskie
President and founder, Zabriskie and Associates
VITAL STATISTICS
Age: Since starting my firm, I celebrate corporate birthdays instead of regular birthdays. Therefore I am 10.
Where born: Provo.
Family: Wife Miriam Barker Zabriskie and children Michael, Melanie, Michele and Marsha.
Education: University of Utah, bachelor of arts in journalism.
Primary services: Counseling; public and media relations; crisis management; and lobbying.
Primary markets: Utah, Intermountain area and some national work.
Number of employees: 5 1/2.
PERSONALITY PROFILE
First "real" job: Grocery checker, 21st South Grand Central.
Management style: It's OK to have fun while working hard.
Strategy for success: Find a niche and fill it. Don't be reluctant to go the extra mile for the client.
A memorable failure: Taking a new job without thinking through the whole situation and needing another new job 89 days later.
Heroes: My mother, who taught me the importance of hard work and loyalty. Several of the founding fathers.
Leisure time and hobbies: A daily, early morning walk; being with grandchildren; sports fan and news junkie.
Favorite books and movies: Books: World War II history and novels and most Clancy and Ludlum novels.
Movies: "All the King's Men"; "Fiddler on the Roof" and "Dances with Wolves."