Parlez-vous francais?
If so, you won't need any help translating this headline from the April 24 issue of French newspaper La Tribune de L'Expansion - "L'Utah: le nouveau paradis de l'Amerique."But if your high school French is a little rusty these days, we'll give you a translation. Across eight columns of copy, charts, graphs and photographs, the headline proclaims - "Utah: The New American Paradise."
On the paper's front page, La Tribune urges readers to turn to the feature article on Page 17 to learn of "The Mormon Model: Utah's Mormon Fitness Lures Investors."
The article is one of several that have resulted from a visit to Utah earlier this year by a group of national and international journalists under the auspices of the Economic Development Corp. of Utah.
"With regularity, Utah's story is being told," said Rick Thrasher, president.
La Tribune reporter Pascal Boulard declares in the article that "California and Colorado are out. On the other hand, tame little Utah, known for its Mormon community and its Great Salt Lake, is creating all the new jobs. It draws tourists from the other two states. At the end of the 1980s, the area became the favorite of heads of both small and large American firms."