VITAL STATISTICS
Age: 45
Where born: Provo
Family: Wife, Pam; children: Andy(16) , Adam(8) and Chris(2) Education: Formal, master's degree in communications from BYU; informal "ongoing education through editing the best minds on leadership in America." Primary product: "Ideas and intelligent solutions," edits magazines: "Utah Fairways," "Utah Business" and "Executive Excellence."
Primary market: National, especially New York
Number of employees: 4
Annual sales: $500,000
PERSONALITY PROFILE
First "real" job: Picking fruit
Management style: "Non-management; empower each employee to be an entrepreneur."
Strategy for success: "Vision + Faith + Work = Fruit."
A memorable failure: "A business partnership with a local politician. The lesson learned: Partnerships are generally bad ideas."
Heroes: "Bugs Bunny, Wile E. Coyote and other enterprising characters, real and imagined."
Leisure time and hobbies: "Games with my sons."
Favorite book: "My new book, `Beyond Counterfeit Leadership,' to be published in October."