Don't expect the usual street smarts from this rapper - Jordy's hardly old enough to cross the street by himself.
But that hasn't kept him from swaggering into stardom. His precocious prattle, backed by a pulsing beat, has sold 1.5 million records so far, making him the biggest pop music phenomenon from France since the Gipsy Kings.While other rappers focus on hard living, tough neighborhoods and racial oppression, Jordy's biggest beef - as expressed in his most popular tune - is "Dur Dur, d'Etre Bebe" (It's Hard to be a Baby).
All this has left fans swooning and critics bewildered or outraged. Some say the pre-pubescent pop star is a victim of relentlessly ambitious parents.
Jean-Daniel Beauvallet, a critic for the French magazine Inrockuptibles, calls Jordy's success a result of "child prostitution."
But the boy's mother, Patricia Lemoine, said, "I can look in the mirror and say I'm doing good things for my child."
Jordy's dad, Claude Lemoine, recorded "Dur Dur" last spring, shortly after his son turned 4. Using savvy that he had picked up as an independent record producer, he plugged the record to discos across the country.
By summer, it was on a nationwide top-50 playlist among disco deejays, and the Sony entertainment conglomerate signed Jordy. The single's been on the top 50 sales list for more than four months in France and Belgium.
Recently, at the Lemoines' country-style home on the edge of the Seine 20 miles west of Paris, Claude was on the phone talking about merchandising Jordy on jeans and T-shirts while Patricia read her son a fan letter from Italy.
"Where's Italy?" Jordy asked.
But a 5-year-old's short attention span won't let him stay down for long, especially when there's someone interviewing him.
"Want to see my drum set? Let me show you," he said, racing out the front door, down the stairs and around the back of the house to Dad's recording studio.
"Didn't you bring me anything?" he said after getting out of earshot from his parents. He banged away on the dwarf drums for a while, then high-tailed back to the house, where he repeatedly jumped off the arm of a couch, then stabbed his interviewer in the arm with a pen.
Is he just a kid with a normal penchant for brattiness? Or is he an enfant terrible, with success going to his blond-haired brown-eyed head?
Patricia Lemoine has no doubt.
Jordy "has no notion of money," she said. "He asks me to read; he doesn't ask for anything. I give him a spanking when he deserves it."
Jordy's earnings go into a trust fund he can use when he turns 18, she said. In the meantime, he still goes to preschool and she organizes get-togethers with his classmates.