If Michael Jordan had a bumper sticker on his car it would probably read "I'd Rather Be Golfing."

That's the prevailing attitude the Chicago Bulls guard seems to portray even though he may be the greatest basketball player ever to grace the planet and currently one of the most marketable persons in America.That attitude certainly came across last month when he offended many Utahns by saying the All-Star game should be played at a warm-weather site so he could play golf.

And just this week on the occasion of his 30th birthday, he commented, "The birthday I'm looking forward to is 40. At 40, I'll be happy playing golf."

Does that imply Michael's not happy being the best basketball player as well as one of the most famous persons in the world?

After some of the troubles he's been through the last year and a half, maybe he would be just as happy off golfing where no one could bother him.

Jordan arrives in Salt Lake tonight for his seventh consecutive All-Star game after - what else? - golfing all day in Las Vegas. He has started every All-Star game since he was a rookie (except the year he was injured) and will likely start in every one until the day he retires.

With Larry Bird and Magic Johnson now retired and not playing in the All-Star game for the first time in a decade, Jordan finds himself The Man in the National Basketball Association. He's on a level all by himself.

You could make a case for David Robinson, Charles Barkley or Karl Malone. But despite being tremendous talents, that trio doesn't have an NBA title or MVP trophy among them. Shaquille O'Neal may be the future king of the NBA, but he's just halfway through his rookie season.

His Airness has won three MVP awards, led his team to two straight NBA titles while being named MVP of the Finals twice, has won six straight scoring titles and been a first-team NBA selection six years running. Of course he has an All-Star game MVP award to his credit - in 1988 when he scored 40 points.

Off the court, you see Michael everywhere, whether he's hosting Saturday Night Live, playing ball with Bugs Bunny, eating a McDonald's sandwich named after him or making shots off tall buildings with his friend Bird. Any 6-year-old can tell you who Michael Jordan is, but would be hard-pressed if asked about Bill Clinton. Jordan may someday rival Muhammad Ali as the most famous athlete, if not, person in the world.

Jordan has handled his fame well at times and not so well at others. He's run into a few difficulties during the past couple of years that have combined to knock him off his pedestal.

Utah fans were turned off by his outburst at the end of a triple-overtime loss at the Delta Center in 1992 when he was tossed from the game for bumping an official, which resulted in a one-game suspension.

Going back to late 1991, a book called "Jordan Rules" characterized Jordan as tyrannical, selfish, overbearing and unpopular with his teammates, although his teammates later disputed the claims as a "bunch of nonsense."

Then last year he got in some hot water when a $57,000 check from him was found in the possession of a convicted gambler. At first Jordan called it a loan before admitting later that it was a gambling debt for poker, dice and golf. Jordan called the experience "the most embarrassing mistake of my life."

Just last week Jordan got involved in a fight with Indiana's Reggie Miller, which cost him $10,000, a one-game suspension as well as further tarnishing of his image.

What Jordan has found out is it's not easy being Michael Jordan.

"I'm pretty sure people are tired of hearing about Michael Jordan," he told AP earlier this season. "I know I am. It wears thin after awhile."

Everybody seems to want a piece of Jordan whether it's fans, agents or journalists.

"The guy gets so many requests that people get upset if they can't get him one-on-one," said Joyce Symanski, the Bulls assistant media services director.

Symanski said her office gets an average of 10 calls a day requesting interviews with Jordan. Journalists from Europe, where the NBA is suddenly becoming big-time, are asking for more and more interviews and they "can't understand why they can't sit down with him for a half hour," says Symanski.

Despite being constantly hounded, Jordan remains the media's delight. He regularly makes the All-Interview team selected by the NBA media and rarely seems unwilling or unhappy to grant an interview.

While O'Neal has already made himself off-limits to pre-game interviews (the NBA mandates that locker rooms be open up until 45 minutes prior to tipoff), Jordan will still grant interviews before games.

After games he'll sit and answer questions graciously, right down to the last student newspaper writer, who may be covering his only game of the year.

When the Bulls were in town a couple of weeks ago, Jordan patiently fielded a couple of dozen questions about how he had singlehandedly beat the Jazz with an incredible 20-point fourth quarter. Things were winding down when a reporter wanted one last question.

How's your golf game?

Jordan's face brightened up considerably.

"You know it's been on and off," he said, as he proceeded to talk about the places he gets to play during the season (Houston, Orlando, L.A.) and the itinerary for his trip to Las Vegas. He probably would have talked longer, but there was another bus to catch, another basketball game to get ready for.

Golf would just have to wait for another day.

*****

(Chart)

NBA All-Star Rosters-Statistics

Eastern Conference - coached by Pat Riley of New York Knicks

Starters

Years

Player P Ht Wt A-S Pts Reb Ast Team

Larry Johnson F 6-7 250 1 22.4 10.4 4.1 Charlotte

Michael Jordan G 6-6 198 9 32.4 7.2 5.5 Chicago

Shaquille O'Neal C 7-1 300 1 23.5 13.9 1.7 Orlando

Scottie Pippen F 6-7 210 4 18.8 7.9 6.6 Chicago

Isiah Thomas G 6-1 185 12 16.6 2.9 8.9 Detroit

Reserves

Brad Daugherty C 7-0 263 5 20.6 9.6 4.2 Cleveland

Joe Dumars G 6-3 195 4 23.3 1.8 4.2 Detroit

Patrick Ewing C 7-0 240 7 23.0 12.4 1.9 New York

Larry Nance F 6-10 235 3 17.6 9.0 3.0 Cleveland

Mark Price G 6-0 178 3 19.3 2.7 7.7 Cleveland

Detlef Schrempf F 6-10 230 1 19.7 9.6 5.9 Indiana

Dominique Wilkins F 6-8 200 7 28.7 7.1 3.2 Atlanta

Western Conference - coached by Paul Westphal of Phoenix Suns

Starters

Years

Player P Ht Wt A-S Pts Reb Ast Team

Charles Barkley F 6-6 252 7 25.6 13.0 4.6 Phoenix

Clyde Drexler G 6-7 222 7 19.8 6.4 5.4 Portland

Karl Malone F 6-9 256 6 28.3 12.0 3.7 Utah

David Robinson C 7-1 235 4 23.5 12.2 3.6 San Antonio

John Stockton G 6-1 175 5 14.8 3.1 12.6 Utah

Reserves

Sean Elliott F 6-8 210 1 18.8 4.8 4.3 San Antonio

Tim Hardaway G 6-0 195 3 21.5 4.0 11.1 Golden State

Shawn Kemp F 6-10 245 1 18.5 11.0 1.8 Seattle

Dan Majerle G 6-6 220 2 16.9 4.9 3.6 Phoenix

Danny Manning F 6-10 234 1 22.5 7.0 3.0 LA Clippers

Chris Mullin* F 6-7 215 5 25.9 5.0 3.6 Golden State

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Hakeem Olajuwon C 7-0 255 8 25.3 12.9 3.1 Houston

Terry Porter G 6-3 195 2 17.1 3.9 4.9 Portland

Mitch Richmond* G 6-5 215 1 21.9 3.5 4.8 Sacramento

*-injured, will not play.

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