VITAL STATISTICS
Age: 34.Where born: Los Angeles.
Family: Married, one son.
Education: Brigham Young University: bachelor of finance. Utah State University: MBA
Primary products: The only world-class off-road motorcycle made in America.
Primary markets: United States, Canada and Europe.
Number of employees: 40.
Annual sales: $20 million.
PERSONALITY PROFILE
First "real" job: Delivered the Oakland Tribune in Concord, Calif.
Management style: Aggressive. I believe people must live up to their goals.
Strategy for success: Hard work, focus, constantly searching for good people to employ, then rewarding them.
A memorable failure: Being turned down for a job with investment banking giant Morgan Stanley because during the interview I continued to call them Stanley Morgan.
Heroes: Winston Churchill, Spencer W. Kimball and my son Tate.
Leisure time and hobbies: Spending time at my house on Bear Lake, traveling, my family and politics.
Favorite book and movie: Book: Anything by John Grisham. Movie: Any movie with Bill Murray.