VITAL STATISTICS
Age: 34.Where born: Salt Lake City.
Family: Wife Annie and children Tyson, 8; Brianna, 5; and Michael, 3.
Education: Bachelor of science in business administration, University of Utah.
Primary products: Education and opportunities for home-business entrepreneurs.
Primary markets: United States and Canada.
Number of employees: 170.
Annual sales: $60 million.
PERSONALITY PROFILE
First "real" job: Door-to-door sales.
Management style: Empowerment, decentralized and strong focus on common vision, models and procedures.
Strategy for success: Hiring highly skilled, motivated people and creating synergistic environment to drive the mission of the company.
A memorable failure: FFR's first Home Business & Technology Conference. It was held in Seattle and we rented a large convention center. We were expecting more than 1,000 people and only 200 showed up for our two-day event. We quickly learned from our mistakes and today that one seminar per month has grown to 11 seminars per week.
Heroes: John Sculley and Joseph Campbell.
Leisure time and hobbies: Physical fitness and the study of history and religion.
Favorite book and movie: Book: "The Majesty of Calmness" by William George Jordan. Movie: "Being There" with Peter Sellers.