Bill Wirthlin
President and founderAssociated Title Co.
VITAL STATISTICS
Age: 45.
Where born: Salt Lake City.
Family: Wife Lisa and children Mariel and Whitman, both 2, and Will, 4.
Education: University of Utah: bachelor of science in finance, 1972, masters in business administration, 1973 and juris doctorate, 1975.
Primary products: Title insurance and real estate closings.
Primary markets: Wasatch Front.
Number of employees: 205.
Annual sales: $14 million.
PERSONALITY PROFILE
First "real" job: Deputy recorder for Salt Lake County.
Management style: Open, communicative and goal-oriented.
Employees work with me, rather than for me.
Strategy for success: Provide superlative customer service. Innovation is important. Develop and retain best employees in the industry.
A memorable failure: As a Realtor, I had great difficulty selling homes.
Leisure time and hobbies: Water and snow skiing, scuba, travel, golf and parenting.
Favorite book and movie: My favorite author is Barbara Tuckman, a fantastic historian whose books include "A Distant Mirror," "March of Polly" and "Guns of August." My favorite "escape" author is Tom Clancy.