The music of the day for advertising agencies, says Ad Age, is by Aaron Copland. "Simple Gifts," a theme from the composer's "Appalachian Spring," is used in Oldsmobile ads; his "Hoedown" is used by the Beef Industry Council; his "Fanfare for the Common Man" is used in ads for "ER."
View Comments
"It plays well with all generations," said Jeff Abbott,who helped create the beef ads. "People may not be able to place it, but they know there is something familiar about it."