In the world of photography, Polaroid is synonymous with the word instant. Most Polaroid films, however, are not really instant. Rather, they take up to several minutes to fully develop. Now, with the introduction of its newest camera, the PDC-2000, Polaroid can say its pictures are truly instant.
The new lightweight and portable Polaroid camera, the company's first digital camera, records full-color pictures digitally - automatically, at the touch of a button. Once the image is captured (a recorded digital image), the camera can be plugged into a personal computer and the picture can be viewed on the screen - immediately.Capturing the image is only the beginning. Once in the computer, the image can be printed, inserted into a document, enhanced via a graphic program, or even sent over the World Wide Web.
The PDC-2000 has an optional viewfinder, built-in flash and an 11 mm lens (equivalent to a 38 mm lens on a 35 mm camera). An optional telephoto lens is available. Three models are available: one that stores 40 images, one that stores 60 images and a "direct connect" model that relies on a computer's memory for storing images.
Polaroid is also speeding image scanning - the process of getting conventional slides and prints into computers. The company offers two of the fastest scanners available. They are the SprintScan 35 which scans and digitizes a 35 mm color slide in 30 seconds, and the SprintScan 45, which scans color slides and negatives ranging in size from 35 mm up to 4-by-5 inches and scans a 4-by-5-inch image in less than five minutes.
For more information on Polaroid's line of digital products, call 1-800-816-2611, ext. 509.