VITAL STATISTICS
Age: 44.Where born: Ogden
Family: Wife, Linda; sons, Joey, 14, Mark, 12.
Education: Bachelor of landscape architecture, Utah State University, 1976; master of business administration, University of New Mexico, 1997.
Primary products: Land planing and landscape architecture, urban design for communities, tourism planning services and land-related market assessment and studies.
Primary markets: Western United States.
Number of employees: 100 for the firm that has offices in Aspen, Vail and Denver, Colo.; Albuquerque and Santa Fe, N.M., Tempe, Ariz.; Jackson, Wyo.; Lake Tahoe, Nev., and Sao Paulo, Brazil.
Annual sales: $8 million.
PERSONALITY PROFILE
First "real" job: Landscape architect with Centurion Companies, homebuilders and land developers, Minneapolis.
Management style: Desire to delegate where possible, yet challenged to ensure quality standards.
Strategy for success: Listen, research and determine what the customer wants, add the company's "secret ingredients," unique skills and abilities, then deliver exceptional products and services.
A memorable failure: Not being more of a risk taker and not more adventuresome earlier in life.
Heroes: James Rouse, the Rouse Cos.; independent thinking individuals, and Rocky and Bullwinkle.
Leisure time and hobbies: As an adopted person who has found some wonderful natural family relatives, searching for and helping others search for natural family relatives; outdoor recreation activities.
Favorite book and movie: "Competing for the Future" by Hamel and Prahalad; movie, no response.