Rosie O'Donnell's love of snack cakes is fattening up a Canadian company's revenues.
The talk show host often mentions Drake cakes on her syndicated TV show, and perhaps as a result, sales rose 5 percent last year.Drake's owner, Culinar Inc. of Montreal, was so grateful for the free endorsements that it recently presented O'Donnell with a 50-pound Yodel on the set of her show for her 35th birthday.
"She was so happy that she improvised a song on the spot mentioning all of Drake's products," said Gaetan Lussier, Culinar's president. He said the star doesn't get any money from Drake for her on-air boosts.