With the summer in high gear, some sophisticated people may be asking, what do "Risky Business," "Top Gun," "Donnie Brasco," "Jerry Maguire" and "Broken Arrow" have in common?
Are you ready? The answer is Ray-Ban sunglasses.Columbia Pictures' heavily advertised new movie "Men in Black," to be released July 2, features Ray-Ban's sleek, black Predator sunglasses, which look "way cool." The movie stars Tommy Lee Jones and Will Smith as elite cops keeping an eye on alien activity.
And with the contemporary Ray-Bans, it's impossible to tell which way they're looking.
According to Scott Woodward, global director of image marketing for the company, "Ray-Ban is the perfect brand to be associated and marketed with this film, as its role is integral to the plot both functionally and as a key style accessory. It is quite a natural and organic fit. In today's world, studios are continually searching for brands that can help them achieve their strategic objectives in marketing their films."
Since sunglasses are now considered a major accessory, many top fashion designers are competing with Ray-Ban. Calvin Klein, for instance, has come out with glasses with crisp, clean lines and refined styling, suggesting a pure, minimal design.
The collection is characterized by modern colors and shapes influenced by the spring fashion runway. Several new silhouettes punc-tuate an array of contemporary styles, including a new elongated rectangle, a generous new glamour shape and an exclusive oblong fashion wrap.
Colors include mango, amethyst, burgundy, moss, navy, celadon and smoke as well as a complete range of tortoise and timeless black. Klein is offering precision craftsmanship, cutting-edge technology and subtle detailing. His frames have impeccable inserts featuring a refined acetate that borders the eyewire profile both inside and out.
New shapes include an attractive oval and a refined upsweep in modern colors like matte honey and smoke, as well as Havana tortoise with coordinating, lustrous metal eyewires.
Klein is also showing glasses with side shields, either an engraved eyewire profile with a hand-tooled coin-edge metal side shield or a coin-edge eyewire profile with a rich acetate side shield and matching temple tips.
The unique bridge, endpiece and temple are exclusive designs. New silhouettes include a contemporary oval and a modern round.
The new metal geometric wrap presents sleek styling for a streamlined look. For fit and comfort, this wrap is available in two sizes and features an exclusive bridge, end-piece and temples. Color options include coffee, mercury, raw gold and raw silver as well as satin black with a variety of coordinating mirror lenses.
Sunglasses have never been any more sophisticated or fashionable.