VITAL STATISTICS
Age: 41.Where born: Springfield, Ore.
Family: wife, Carol; children, Caroline, Mary Alice, Abe, Peter.
Education: Bachelor's degree in finance, Brigham Young University; master's degree in management, Westminster College.
Primary products: Loans, technical assistance and educational seminars for small businesses.
Primary markets: All communities in Utah.
Number of employees: 15 full-time and 5 part-time.
Annual sales: $1.4 million.
PERSONALITY PROFILE
First "real" job: Teaching English as a second language.
Management style: I believe in mentoring staff, as well as the ability to work with the opportunities and challenges that come in business by everyone leaving their ego at the door.
Strategy for success: Understanding the importance of change in our lives and the opportunities that come from constantly learning new ways of improvement.
A memorable failure: I was giving a seminar in Cairo, Egypt, and the power went out in the middle of the presentation. The seminar was cancelled.
Heroes: Men and women who serve in volunteer service, such a legislators, school board members and PTA members. Volunteers in nonprofit organizations are the heroes who I look up to in our community at large.
Leisure time and hobbies: Skiing, golfing, scuba diving, reading.
Favorite book and movie: The classics and the scriptures. "Fiddler on the Roof."