Providian Financial Corp., a San Francisco-based provider of lending and deposit products, has leased 40,000 square feet in the Lakeside Plaza Building in the Salt Lake International Center. It will open a credit card customer service center.

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When the center opens in April, the initial staff will be 50, but by year's end that is expected to increase to 400, company officials said. The company will hold a job fair in February to attract employees.Shailesh J. Mehta, Providian chairman and chief executive officer, said Salt Lake City was selected for the new center because of the state's favorable business climate for a diversified financial services company like Providian. One of Providian's subsidiaries, Providian Bank, already operates in Salt Lake City.

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